Saturday, February 9, 2008
Church brands draw members
Faiths market themselves by taking on names that define their beliefs, message
By BOB SMIETANA • Staff Writer • January 15, 2008
On Sunday morning, just past the signs for Red Roof Inn and Go USA Fun Park on Armory Drive in Murfreesboro, and in the shadow of a billboard for Verizon Wireless, 110 people met to celebrate the first worship service of Faith Anglican Fellowship.
A temporary banner, with the church's name, stood in front of Integrity House, where worshippers gathered after leaving behind their former home, Holy Cross Church.
Inside, the Rev. Frederick Richardson, Faith Anglican's rector, spoke of the mixed blessings of "new beginnings."
Frustrated that the Episcopal Church's battles over doctrine and sex were turning off newcomers, the former members of Holy Cross decided, in essence, to switch brands. No longer Episcopalians, they were now Anglicans, allied with more conservative believers in Uganda.
Once reserved for consumer products like Coca Cola or Doritos, branding has become increasingly important in the God business. Churches, old and new, are using branding to define their theology, attract newcomers and get their message out.
"There is sadness for what we left behind, for who we left behind," Richardson said. But "God will be faithful," he added.
For Faith Anglican, the brand switch went deeper than a name change, Richardson said.
"It gives us a new identity," Richardson said. "The Anglican Church does not have the baggage that the Episcopal Church has at this time. It speaks of a deeper tradition and a more biblically grounded faith."
Church member John Sorrell of Woodbury, said he was worried about "the spiritual drift" of their former denomination.
"Episcopal has come to mean something other than orthodox Christianity," he said. With the new name, added Gary Warden, the church's senior warden, "people will know exactly what to expect when they come here."
For a group of members at Trinity Episcopal in Winchester, a tipping point came in 2006, when Presiding Bishop Katharine Jefferts Shori was asked by Time if "belief in Jesus is the only way to get to heaven?" She replied, "We who practice the Christian tradition understand him as our vehicle to the divine. But for us to assume that God could not act in other ways is, I think, to put God in an awfully small box."
"That's not the faith that I received," said the Rev. Bill Midgett, who had been rector of Trinity Episcopal since 2001. On Jan. 6, Midgett, the church staff and most members voted to leave the Episcopal Church. They formed Christ the King Anglican Church.
"It may sound like a lot of religious-speak," Midgett said, "but for us, it is central to who we are in believing the gospel.''
Branding needn't be slick
Maurilio Amorim, who runs a church-branding firm in Brentwood, says branding is a biblical activity. He points to the parable in Luke 14:16-23, about a man who threw a banquet. When none of the guests showed up, the man sent his servant to invite outsiders in.
So Amorim helps churches creates Web sites, direct mail and other forms of branding to attract newcomers. "Branding and marketing is evangelism," he said. "I don't know what the difference is. You are compelling people, you are giving people a reason to come visit you."
Amorim says that some churches mistakenly believe that branding means a slick marketing campaign. "I hate for people to waste a lot of billboard and direct mail and newspaper advertising that says nothing," he says. Church messages like "Come because we are great" or "We're friendly" don't work, he said. Instead of trying to be slick, he said, a church should find what it does well and promote that.
For Crosspoint Community Church in west Nashville, branding was crucial when the congregation moved to a new building. The church, which started meeting five years ago in a public school, now rents about two thirds of the campus of Park Avenue Baptist Church.
But with its linoleum floors and mauve carpet, the building screamed out "1970s Baptist church."
"And that," said senior pastor Pete Wilson, "is not who we are."
While Park Avenue bills itself as a "traditional church family," Crosspoint services are more rock concert than hymns and prayers.
So, Wilson and Crosspoint leaders set out to brand the building as their own. They replaced carpet, set up video screens and theater lighting in the sanctuary, and transformed the concrete block children's area into something out of Gilligan's Island.
Wilson said he realized the power of branding while watching Supersize Me, Morgan Spurlock's documentary about McDonald's. During the film, Spurlock showed children a series of pictures of famous people like Jesus and George Washington and asked the kids to identify them. "These kids didn't know who any of these people were," Wilson said. "But Ronald McDonald … boom, every one of the kids knew exactly who it was."
And for a new church, he added, brands like McDonald's are the competition.
"We are not competing against other churches," said Jenni Carton, the church's executive director. "We are competing for all the other things that are vying for your attention every day."
CANA Welcomes Ten U.S. Churches
“We are thrilled to have the opportunity to work with these churches that have been blessed by the leadership in Bolivia and will continue to be blessed by the Holy Spirit. CANA is eager to welcome them on their Christ-centered and faithful mission to serve God and to honor the worldwide Anglican Communion,” said Bishop Minns.
Originally under the ecclesiastical leadership of the Church of Bolivia, the ten U.S. congregations were given CANA oversight “with a profound desire to promote unity in Jesus Christ which issues from his reconciling work on the Cross and an abiding trust in the power of God’s Word written, and with a genuine commitment to support the emerging ecclesiastical structure of faithful Anglicans in North America,” said the Rt. Rev. Francis R. Lyons of Bolivia in a letter to Bishop Minns.
The newest CANA congregations are St. Luke’s Anglican Church, Fairlawn, OH, Church of the Holy Spirit (Anglican), Akron, OH, Anglican Church of the Good Samaritan (Fairhill), Cleveland, OH, St. Barnabas Anglican Church, Bay Village, OH, St. Anne in the Fields, Madison, OH, Holy Trinity Anglican Church, Milan, OH, Christ the King Anglican Church, Columbiana, OH, Christ Our King Anglican Church, Lexington, MI, St. Michael the Archangel Anglican Church, Indianapolis, IN, and The Shepherd Church, Evansville, IN.
Bishop Allison on Anglicanism
"The apparently willful reluctance to face the issue of faith as the indispensable ground for Anglican unity is finally broken. The fatal flaw of the Windsor Report was substituting the breaking of "bonds of affection" for the reality of broken bonds of faith. 'Instruments of unity' have their integrity only so far as they represent the Anglican faith."
The evangelical bishop. who holds a doctorate in theology from Oxford University, said that "to object to this much needed opportunity on the grounds of its lacking precedents is fatuous. Necessity must always be allowed to trump precedence. There were no precedents for bishops in the United States after the American Revolution. There were no precedents for Seabury's consecration. Both Archbishops of York and Canterbury opposed Seabury's going to Scotland and the latter objected to Seabury's inclusion in Claggett's consecration (an objection that Bishop White ignored). There were no English precedents for missionary bishops in the 19th century. The integrity of the present Archbishop of Canterbury's role as an instrument of unity depends on his faithfulness not to the alleged 'bonds of affection' or to the genealogy of his precedents but to his adherence to the Anglican faith. The integrity of Anglicanism cannot hang merely on the thread of appointments by the prime minister of a state that is itself in an accelerating secular departure from its Anglican roots.
"To put individuals or ad hoc groups in the now inevitable position of making theological judgments on their own regarding submission to or acquiescing in what may seem to be unfaithful or apostate leadership is, in the long run, chaos. To have reputable theologians representing much, if not most, of world wide Anglicanism draw up some simple guidelines around the essentials of the Anglican faith (something the Archbishop of Canterbury has declared Lambeth will not do) and present them as a confessional movement within the Anglican Communion (not a departure from it) would be of utmost reassurance and essential to any effective unity in Anglicanism. It could be a creative contribution to the Lambeth Conference giving them something the Conference could use or amend leading to a wider and more enduring unity."
The scholarly bishop concluded with this, "Our historic unity has been founded on the faith expressed in the Prayer Book and official formularies and faithfulness to the vows to guard them. But gradually that foundation has been replaced by who gets invited to Lambeth and by exhortations not to break bonds of affection. I thank God for those leaders who have committed themselves to this endeavor to under gird our Communion with the faith that gave it birth."
From VirtueOnline
You are not alone
Dear Bishop John-David,
We, Episcopal colleagues from across the Anglican Communion and across the world, write to salute you on the courageous decision of the Diocesan Convention of San Joaquin to take leave of The Episcopal Church and to align with the Province of the Southern Cone. We know that decision was to a large extent the result of your tenacity and faithful leadership, and for that we give thanks to God. It has been said that you are isolated and alone. We want you and the world to know that in this decision for the faith once delivered to the saints, we stand with you and beside you. May Christ abundantly bless you and your diocese with all the gifts of the Spirit and with joy in believing.
Yours in Christ,
The Rt. Rev. Jack L. Iker, Bishop of Fort Worth
and:
The Most Rev. Peter Jensen, Archbishop of Sydney
The Rt. Rev. Matthias Medadues-Badohu, Bishop of Ho
The Rt. Rev. Michael Nazir-Ali, Bishop of Rochester
The Rt. Rev. Gerard Mpango, Bishop of Western Tanganyika
The Rt. Rev. Robert Duncan, Bishop of Pittsburgh
The Rt. Rev. Ross Davies, Bishop of The Murray
The Rt. Rev. Keith L Ackerman, Bishop of Quincy
The Rt. Rev. Peter Beckwith, Bishop of Springfield
The Rt. Rev. A. Ewin Ratteray, Bishop of Bermuda
The Rt. Rev. Michael Hough, Bishop of Ballarat
The Rt. Rev. John Broadhurst, Bishop of Fulham
The Rt. Rev. Martyn Jarrett, Bishop of Beverley
The Rt. Rev. John Goddard, Bishop of Burnley
The Rt. Rev. Keith Newton, Bishop of Richborough
The Rt. Rev. Robert Forsyth, Bishop of South Sydney
The Rt. Rev. Andrew Burnham, Bishop of Ebbsfleet
The Rt. Rev. Lindsay Urwin, Bishop of Horsham
The Rt. Rev. Wallace Benn, Bishop of Lewes
The Rt. Rev. Henry Scriven, Assistant Bishop, Diocese of Pittsburgh
The Rt. Rev. Bill Atwood, Province of Kenya
The Rt. Rev. Martyn Minns, Convocation of Anglicans in North America
The Rt. Rev. David Anderson, Convocation of Anglicans in North America
The Rt. Rev. John Gaisford, lately Bishop of Beverley
The Rt. Rev. Edward MacBurney, lately Bishop of Quincy
The Rt. Rev. Roger Jupp, lately Bishop of Popondota
The Rt. Rev. David Silk, lately Bishop of Ballarat
The Rt. Rev. Nöel Jones, lately Bishop of Sodor and Man
The Rt. Rev. Edwin Barnes, lately Bishop of Richborough
The Rt. Rev. William Wantland, lately Bishop of Eau Claire
The Rt. Rev. Donald Parsons, lately Bishop of Quincy
[Diocese of San Joaquin website]
Bishop Iker reports:
Bishop Jackson Biggers (Northern Malawi retired) and Bishop John Guernsey (Province of Uganda) have asked that their names be added to the list.
+JLI
January 3, 9:52 amCT: Leaving A Church Behind
Congregation Prepares For A New Beginning
By KATIE MELONE | Courant Staff Writer
December 31, 2007
WATERTOWN - - It was the last Sunday service at Christ Church. Unable to go
"further in a church that continued in a false gospel," the entire
congregation, including the rector and church leaders, will sever ties with
the national Episcopal Church and reform under a new name: New Hope Anglican
Church.
One of the "Connecticut six," the half-dozen churches in the state diocese
that disagree with national leadership on departure of scripture, including
the appointment of a gay bishop, the congregation will trade its historic
building on the town green for a free community room at the Thomaston
Savings Bank around the corner.
The Sunday service will be held at the bank, starting Jan. 6, until they
find or build another house of worship.
"We need to celebrate today, but we need to recognize there is a dying," the
Rev. Allyn Benedict said in his final homily at the church. Reading off an
overhead projector, church members sang hymns enthusiastically, clapping and
raising hands in acknowledging their faith. They hugged one another, wishing
peace.
The church was founded under the Church of England in 1764. In 2003,
Benedict and several other Connecticut rectors clashed with Connecticut
Bishop Andrew D. Smith, who supported the naming of V. Gene Robinson as New
Hampshire's bishop. Robinson is gay. Benedict and Christ Church leaders also
feel the national church is rejecting scriptural authority and traditions of
the church.
In cutting affiliation with the national leaders, the congregation has
agreed to give up its church buildings and property, estimated to be worth
$7 million, and its name, "Christ Church Parish." The congregation also
ended its participation with the other Connecticut churches in a protracted
legal battle against national leadership over church real estate, deciding
that "it's not worth living under this oppression just for the property,"
said Paul LePine, the senior warden. Four of the "Connecticut six" have also
ended their connection to the national church, LePine said.
"It's a tragedy when relationships fail," LePine said. "There's a relief of
being free of that dysfunctional relationship we've been in for many years."
LePine's daughter, Rachel, 15, commented that while leaving is the right
thing to do, "it is sad."
"That's kind of why we named it New Hope," she said.
"We're just moving on to where we're supposed to be," said Chris Varian, who
was married at the church and has been a member for three years. "It's a
transition. It's a lot of history and a lot of memories. It's bittersweet."
ADV Files Brief in Case to Prevent Church Property
Date: December 21, 2007
Anglican District of Virginia Churches Remain Confident
ADV Files Brief in Case to Prevent Church Property Seizure
FAIRFAX, Va. (December 21, 2007) – The 11 Anglican District of Virginia (ADV) churches filed a brief in the Fairfax County Circuit Court regarding the Multi-Circuit Property Litigation. The brief explains the validity of the Virginia Division Statute (Va. Code § 57-9) in determining that the Virginia congregations are entitled to keep their church property due to the division within The Episcopal Church, the Diocese of Virginia, and the Anglican Communion. (Case No. CL-2007-0248724)
“As our brief today explains, the evidence at the trial strongly demonstrated that our congregations have satisfied each of the core requirements of this law. There has been a ‘division’ in The Episcopal Church, the Diocese of Virginia (“Diocese”), and the worldwide Anglican Communion, and our congregations have joined a ‘branch’ of the divided body created as a result of that division,” said Jim Oakes, Vice-Chairman of the Anglican District of Virginia.
“This division occurred as a result of The Episcopal Church and the Diocese separating themselves from the historic Christian faith by deciding to reinterpret Scripture on a number of different issues. Although the reasons for the division involve important issues of biblical truth, the existence and effects of the division are plain and evident for all to see, without regard to religion.
“The evidence also showed that this law was applied no less than 29 times to recognize the legal rights of congregations to keep their property. Over the years, the Virginia General Assembly has made various amendments to the Virginia Code as it relates to religious organizations, but it has not seen fit to narrow or repeal the Division Statute. The General Assembly continues to believe that when congregations separate from a denomination, the neutral and objective principle of majority rule should govern ownership of property. In addition, The Episcopal Church admitted in its complaint that it does not hold title to any of these eleven churches, and that the churches' own trustees hold title for the benefit of the congregations.
“As the Global South Primates said in 2004, The Episcopal Church has ‘willfully torn the fabric of the communion at its deepest level and as a consequence openly cut themselves adrift.’ We are sorry that The Episcopal Church has moved away from the historic teachings of the church, but we should not be forced to go with them,” said Oakes.
The Anglican District of Virginia (www.anglicandistrictofvirginia.org) is an association of Anglican congregations in Virginia. Its members are in full communion with constituent members of the Anglican Communion through its affiliation with the Convocation of Anglicans in North America (CANA), a missionary branch of the Church of Nigeria and other Anglican Archbishops. ADV members are a part of the worldwide Anglican Communion, a community of 77 million people. ADV is dedicated to fulfilling Christ’s Great Commission to make disciples while actively serving in three main capacities: International Ministries, Evangelism, and Strengthening Families and Community. ADV is currently comprised of 21 member congregations.
Date: 12/23/2007
Canada: Bishops Meet with Clergy to Discuss Separate Structure
Three dioceses – Ottawa, Montreal and Hamilton, Ont.-based Niagara – last fall voted to permit church blessing ceremonies for same-sex couples, moves that some Anglicans oppose.
At the conference, held Nov. 22-23, leaders of the network announced that the Anglican church in South America, called the Province of the Southern Cone, would accept as members parishes that wish to leave the Anglican Church of Canada. The network moderator, Bishop Don Harvey, announced that Canon Charles Masters had been named archdeacon of the network and Rev. George Sinclair prolocutor.
Bishop Ralph Spence of Niagara, in whose diocese the Burlington, Ont. conference was held, said he met with Mr. Masters to ask “how could he hold that position and be rector of St. George’s, Lowville?”
Mr. Masters explained that, despite the announcement, he had not accepted the position. Although both Bishop Spence and Mr. Masters had legal counsel at the meeting, “in the end, we asked the lawyers to leave the room and had the conversation,” Bishop Spence said.
Subsequently, however, a U.S. group called Common Cause, which is bringing conservative Anglican/Episcopalian groups under one umbrella, at a meeting Dec.17-18 in Orlando, Fla., announced that Mr. Masters had been named general secretary of its leadership council. Bishop Spence said he intended to have another meeting with Mr. Masters in the new year.
Bishop Spence also said he and his successor, Bishop Michael Bird, met separately with a half dozen clergy who had been present at the network conference in Burlington. “We told them their ministry was highly valued. They have a prophetic voice. It may not be the majority, but it is an opinion we respect and we want them to be part of the family.”
One priest who was at the meeting, Canon Mark McDermott, said it was “a very friendly talk.” The bishops are “well aware of our conservative stance. He just wanted to make sure that nothing untoward was going to happen and called us (to the meeting) to assure us that he valued our ministry. It was a very good pastoral response on (Bishop Spence’s) part.” He declined to comment on moves parishes in Niagara might take, saying the group assured the bishops “that within the next 90 days, we were not about to do anything.”
In Ottawa, Bishop John Chapman met with Mr. Sinclair, who also told his bishop that he had not accepted the position with the network. “There was no discipline. At this point, technically, there is nothing to discipline,” said Bishop Chapman.
Mr. Sinclair’s church, St. Alban the Martyr, is listed as a member of the network, but as of late December, no active Canadian Anglican church had voted to secede and join the Province of the Southern Cone. (Two churches with former connections to the Anglican Church of Canada decided to join the South American province.)
The diocese of Ottawa’s position is that its churches cannot leave, said Bishop Chapman. “Individuals can elect to go to another church, but parishes are part of the diocese of Ottawa. Vestries are not allowed to consider (seceding) as a corporate body,” he said. If a vestry were to pass such a motion, “it would be ruled out of order,” he added. “St. Alban’s will always be part of the diocese of Ottawa,” he said.
In Montreal, Bishop Barry Clarke said there has been no discipline of priests, but several parishes have enquired about alternate episcopal oversight should he acquiesce with synod’s decision on same-sex blessings. “I plan in the new year to meet with them,” he said. As far as the blessings decision, “I am not under any pressure to go either way at the moment,” he said.
Date: 12/23/2007